iTunes New and Noteworthy Charts are No Longer Updated

UPDATE: The charts began updating again in mid-2019. I'm leaving this post up because it still relays the importance of spending time focused on things you can control and not waste time on trying to rank on charts.

Are you trying to get into iTunes' New & Noteworthy podcast charts?

Stop wasting your time.

Only the Comedy and News & Politics categories contain New or Noteworthy podcasts as of this writing (March 2018).

Here is proof:

THE SHOWS ARE NOT NEW

The following is a screenshot I shared in FB on January 6, 2017 of the New & Noteworthy (Business category):

posted in FB January 6 2017

Screenshot of iTunes N&N (Business category) shared on Facebook in January 2017

It looks a lot like one from today, March 11, 2018:

itunes new and noteworthy charts not updated (business category) 2018-03-11

iTunes New & Noteworthy (Business category) on March 11, 2018

MANY HAVE PODFADED

As you can see from the image above, some New & Noteworthy shows have not released an episode in over a YEAR!

Your Morning JumpStart by Bonnie Cribbs hasn't released an episode since June 2016 (Business category):

business nandn today

One of my clients, The Council on Human Function, completed Season 1 July 2017 and won't be back until Spring 2018:

COHF podfaded July 2017

Please Finish Your Book by John P. Smith Jr. was last released in September 2016 (Business category):

will please finish your book ever finish?

THE SHOWS AREN'T NECESSARILY NOTEWORTHY

The word “noteworthy” is subjective, so I may be overstepping my boundaries and discounting a podcast that is truly worthy of being included in the listings long past what can reasonably be called “new”.

please finish your book podcast logoUsing the podcast listed above, “Please Finish Your Book“, it is possible the content is evergreen and finding new subscribers every day.

However, from what I can gather from he is no longer active – anywhere:

And the worst thing about it all?

We never find out if he finished his book! 🙂

The hottest shows aren't included

Almost every show in category level N&N listings were released in 2016. You know what isn't in N&N charts? The hot new shows!

This Is Love is a new show released January 2018 (5 episodes so far).
This Is Love 1k ratings 250 reviews
It has more than 1,000 ratings and 250 reviews, and is listed as #12 on itunescharts.net

this is love American iTunes Chart Performance
…but it isn't listed in the New & Noteworthy U.S. charts for Society & Culture:

NEW AND NOTEWORTHY SOCIETY AND CULTURE
Yet, Parenting Abroad is listed, even though they haven't released an episode since April 2016?!?

AND WHAT ABOUT JORDAN HARBINGER?

Jordan Harbinger from Art of Charm fame released his own show in January 2018.
jordan harbinger show
He is not in the New & Noteworthy listings. Anywhere.

If Jordan Harbinger can't crack into New & Noteworthy for the Education category, then what chance does an indie podcaster like you and I have?

NO CATEGORY-LEVEL N&N PODCASTS ARE IN THE TOP-LEVEL LISTING

Here is the top-level iTunes New & Noteworthy listing from March 11, 2018 (sorted alphabetically):

itunes top category n&n listing March 2018

Not a single podcast in a cagetory-level listing is included on the home page New & Noteworthy listing.

It is possible that Apple won't list a show in both places, but the evidence points to something more condemning: The category-level listings are no longer being managed.

WHAT DOES THIS MEAN FOR INDIE PODCASTERS?

In the past few weeks I've had three clients say, “But I only have 8 weeks to get into New & Noteworthy”.

That mantra needs to be put to sleep.

You need to focus on what is more important:

  • Connecting with your listener
  • Growing your subscriber base
  • Making great content your listener is compelled to share

It is your audience that will make your podcast a success – not a broken chart listing.

I no longer check the New & Noteworthy listings, so in the future I would appreciate if you would let me know if you notice they have been updated.

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