Sponsorships = partnerships. Otherwise you’re just wasting time and money

Podcast sponsorships must be more like partnerships. Otherwise, ads are simply wasting the listener’s time, the sponsors’ money, and can cost the podcaster too. This post may get me into a bunch of hot water, but the following has to be said: Sponsors who do not have direct ties with the podcast or host are…

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Top 10 Podcast Directories to Submit Your Podcast

How to get a podcast listed in iTunes and the top 10 directories like Apple Podcasts, Pandora, Spotify, Google and See More…

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A simple tip for introducing your guest the RIGHT way

So I’m asked to be a guest on [insert podcast here]. I’ve been given a list of questions he/she will ask. We connect via Skype or Zoom.us, we have a little pre-show chit chat, then they say, “Okay, I think we can get started”. How do you begin your podcast interviews? There are many ways…

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The Success of Your Podcast Downloads Depends on These Two Things

The success of your podcast’s downloads is largely dependent on two things. “This week’s episode got a lot of downloads. It must be a good show. Let’s do all our episodes just like that one.” I challenge you to think about that statement – and see for yourself that it isn’t true. Why? Because there…

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How Many Characters Display in iTunes Episode Descriptions (and other Podcast Directories)

When it comes to show notes and episode descriptions: Less is more. It’s natural for a podcaster to write in the way that we think or speak. However, we need to get to the point when it comes to the limited space iTunes/Apple Podcasts and other podcatchers give us to explain what’s “today’s episode is…

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